Settings Updates to Make in Google Analytics 4

If you have Google Analytics on your website, this one's for you. At the end of June, Google sunsetted the old version of Google Analytics and made everyone switch to Google Analytics 4. With that, there's a few things of note:

  • If you haven't already updated the Google Analytics tag on your website, you need to do that ASAP. Old tags stopped working a month or so ago.
  • There are some buried settings you need to change, like data retention period and setting up internal traffic.