Create and Manage Your Brand Book in Brick River

What is a Brand Book?

A brand book (also known as a style guide) is a set of guidelines that defines and controls a brand’s identity. It includes your visual identity (logo, colors, typography), mission, values, voice & tone, and more. It helps ensure consistency across internal and external communications.

Why Does a Brand Book Matter?

  1. Maintain Consistency
    By sharing the brand book throughout your organization and with partners, you reduce confusion about which logo, color, or voice to use in different scenarios.
  2. Establish Credibility
    A unified brand presence shows professionalism, which helps build trust with customers and stakeholders.
  3. Improve Efficiency
    Rather than rethinking decisions every time, teams can refer to the brand book to move quickly and stay aligned.

How to Use the Brand Book in Brick River

Below is how the Brand Book is structured and where you’ll find each section in Brick River:

Navigation & Sections

  • Preview Pane — See a live rendering of how your brand book appears on your site.

  • Cover Image & Logo — Upload visuals to headline your brand book.
  • Title & Introduction — The title appears above the introduction; the intro should welcome readers and contextualize the brand book.
  • Mission Statement / What We Do / Values / Traits / Personas / Positioning — Link or define these to shape your brand identity.
  • Friendly URL — You can control the URL slug (e.g. yourbrand.com/brandbook/your-slug).
  • Website Link — A link to your main site appears in the header.
  • Visual Identity
     • Brand Colors (with HEX codes)
     • Fonts (name, usage, weights, uploads)
     • Logos, imagery, and other visual assets
  • Files & Media — Logos, graphics, illustrations, and guidelines for usage.

  • Voice & Tone — Examples and rules for how your brand “speaks.”
  • Page Styles — Define overall styles (heading fonts, body fonts, colors, etc.) that drive how the brand book displays itself.

Tip: If you define fonts in Page Styles, they’ll apply in the Typography section so you can see them live.
Keep multiple formats for logos (e.g., .svg, .png) to meet different use case needs.

Accessing the Brand Book (New Location)

With the launch of the new Brick River interface, there’s now another way to access your Brand Book:

  • Old path: In Classic Brick River, you went to Org → Brands to view/edit the Brand Book.
  • New path: In the Communications Center module of the new Brick River, you’ll now find “Brands” in the sidebar.

This new location aims to make it more intuitive for users working in communications to access brand guidelines without switching contexts.

Make sure your team knows the new path, especially if they regularly reference brand assets when creating messaging or campaigns.

Tips for Maintaining Your Brand Book

  • Review and update it regularly to reflect brand evolution.
  • Use it as the single source of truth for logos, fonts, and messaging.
  • Share it broadly (internal teams, partners, agencies) to reduce inconsistencies.
  • Embed links to relevant sections (e.g. “Brand Colors”, “Voice & Tone”) from within your communications tools.
  • If you have a PDF version, upload it to the Other Brand Files section so it's always accessible.